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The first Family Dollar store was opened in Charlotte, NC in 1959. It was a relatively small, self-service operation located in a neighborhood convenient to low and middle income consumers. The merchandise assortment featured basic goods for family and home needs, and the no frills, low overhead, cash-and-carry environment provided good value at the lowest price points. As new stores opened in the early years of the Company's existence, it became clear that this merchandising concept filled a niche in the marketplace and held great promise for supporting a chain of much larger size.