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Governmental relations services involve much more than merely attending legislative committee meetings and sessions. Done well, such services include excellent communications with the client, individual legislators, legislative leadership and administration officials. A good governmental relations consultant not only knows the lay of the land in Lansing but also must develop a grasp of the substance of issues that are important to the client and how to deliver the client’s positions. Also, the consultant must be very careful about conducting business on the client’s behalf. The consultants’ actions create a perception of the client to state government officials, so it is imperative the consultant positively enhance that perception.